WHO WE ARE: THE TEAM

Ia is a champion of Filipino creativity. She built a successful corporate career before eventually going down the entrepreneurial path. Her passion is in building businesses that support the creative industries and showcase the creative talent of Filipinos. She is the visionary at StraightArrow, a pioneer in Creative Process Outsourcing, GetCre8ive and Creative Nation Academy.

Having gone through the challenges of starting businesses from scratch, Ia is also very passionate about helping other entrepreneurs succeed and is a Certified Implementer of the Entrepreneurial Operating System (EOS).

She is a recipient of the 38th Agora Awards for Outstanding Achievement in Entrepreneurship - Medium Scale Category.

Cza brings over 18 years of extensive experience in the field of outsourcing, with a solid background in operations and management. She has a proven track record in building teams and successfully self-implementing the Entrepreneurial Operating System (EOS).

For the past 11 years, Cza worked at StraightArrow Corporation, the pioneer of creative process outsourcing in the Philippines. She joined as a Digital Marketing Specialist and advanced through various leadership roles, including Marketing, Operations, Process Engineering, Talent Management, and the Executive Team.

In 2023, while serving as the CEO, Cza led the company through its acquisition by 2X. She played a crucial role in the due diligence process and continued to support StraightArrow as a Management Consultant and Integration Lead.

Bel Roxas is an advocate for all things #InspireInnovation. As our Chief Curator, she enables partners to create for the world and grow better through digital tools like Adobe and HubSpot. She has executed a lot of programs in both the commercial and education space with brands that GetCre8ive offers as she continues to inspire partners to help them create their best work.

With her knack for building relationships and helping connect people, Bel serves as one of the mentors for BNI, a global business leader community, and serves as a Support and Growth Ambassador to one of the BNI Taguig Chapters. She’s also engaged in numerous coaching and development activities as a Points of You (PoY) explorer and practitioner. Her heart is her strong source of her energy that allows her to be disciplined to continuously fuel her passion to be of service to others.

Outside of work, you'll either find Bel baking and cooking with her lovely daughter or reading books. As a natural explorer, she also loves to listen to her favorite music across different genres, or getting her hand on her new found hobby, painting.

Ley Castillo is the Head of Innovations for GetCre8ive, empowering clients to make the most of the technologies that they acquired or are subscribed to. A certified ITIL practitioner with over 16 years of experience in IT service management and customer support, Ley is our client's perfect go-to resource person for any questions or concerns about the tools we advocate for such as Adobe and HubSpot. 

When he's not busy inspiring innovation, Ley spends time outdoors mountaineering, biking and capturing the world's beauty through photography.