We're waking up to an era that is beginning to recognize the importance of mental health. More than the need for financial growth, we are finally seeing areas that have been largely overlooked in the past: our emotional, psychological and spiritual growth.
Luckily, there are people like Kimmy Chua who noticed this opportunity and took it by creating her company Moment to Moment, a stress management solutions consultancy that helps individuals and companies by facilitating breath-work sessions, and introducing concepts like mindfulness. But much like any budding enterprise, Moment to Moment faces its own challenges--or should we say, stressors--as it seeks out to reach more clients and potentially help more people in their journey.
We sat down with Kimmy Chua to talk about what it has been like as a solopreneur managing a company like Moment to Moment, and how HubSpot has been able to streamline her process so far.
What is your business, Moment To Moment?
Moment to Moment, as the name implies, is ultimately what we wish to encourage our community to be able to embody––to really live and experience life “moment to moment.” At the same time, managing stress. We facilitate sessions on breath-work and different introductory practices to mindfulness, or removing the intimidating aspect of mindfulness--it can be done by anyone, anytime, anywhere.
What problems did Moment to Moment face prior to using HubSpot?
As a solopreneur, Moment to Moment was a little bit overwhelming to manage at the start because of the lack of systems. We were having individual clients, but it was challenging for me to be able to reach out to them again. And in the practice of managing stress and mindfulness, it's important to have consistency as well. So, we wanted to be able to not just retain our clients and that relationship, but to be able to really deepen our impact with them, to be able to nurture and let them know that, “Hey, we're here for support.”
I didn't have a database that's consolidated. So, it's either on this sheet or on this paper. Also, we didn't have an e-mail marketing tool so there were more chances of our emails getting into the spam folder, instead of it being on organized lists which allow us to track where we met certain people.
How did you (together with GetCre8ive and HubSpot) solve these problems?
With the help of GetCre8ive, I jumpstarted my HubSpot journey on freemium. The first step is really to have that consolidated platform, a venue where I can see a dashboard with our client database and all our recent mails. Most of our inquiries come from Facebook Messenger, so it's helpful that it's also logged into that venue.
[With HubSpot], we can track our relationship with particular clients.
What was the outcome of the solution? (Were there ROIs or KPIs attained?)
More than the results, something that we wanted to celebrate was the streamlined process. Getting into that KPI already makes me happy and peaceful because I would sometimes have thoughts like, “Right, we're a stress management solutions consultancy and we need to be able to also manage our own stress also."
Another is being able to check the scale of our impact through the database. It's also more sustainable for us to schedule our meetings with them and track the business deals closed. It's easier as well with the quotation aspect as it allows us to review which stage of the negotiation we stopped before.
What was the impact of HubSpot to Moment To Moment and its customers?
I'd say that it's really revolving around the flywheel. Not just in putting Moment to Moment's name out there and staying in touch with clients through communications, but also being able to streamline the sales aspect of it.
It also gave us the opportunity to be able to mention our upcoming programs. At the same time, we get to track and service them on time.
How can potential customers reach out to you?
They may reach us through our socials: On Instagram and Facebook, @momenttomomentph, and our website, www.momenttomomentph.com.
Any final thoughts?
Investing in systems like HubSpot can really go a long way. It's worth learning and it's something that’s easy and natural to integrate into any operation. And it's useful for the long term, not just in the KPIs and the ROI within the year, but also Moment to Moment’s growth in terms of how much impact it can create for organizations.
Feeling inspired? Watch out for more #PartnerStories soon!